ROLE | DIRECTION, Story & DESIGN
Supernova Design is boutique studio that helps innovative brands and businesses tell their unique stories in playful and creative ways.
Founded by sisters Asavari and Shaivalini Kumar, Supernova employs a multidisciplinary approach to branding that draws upon their collective expertise in communication design and animation direction.
STORY
When thinking of the best way to represent the essence of our collective, we decided to start in outer space…
We decided on the name Supernova because the energy generated from this beautiful luminous stellar explosion felt synonymous with bolts of inspiration during the creative process. Looking at characters as extensions of ourselves, I wanted to build a narrative around who we are, how we work and the kind of relationships we want to build with our clients and collaborators.
PRE PRODUCTION
Moodboards
Supernova intends to solve for their clients business goals using simple, delightful and remarkable ideas. Memorable brand experiences are built through rigorous research and using strategy, motion, and illustration to create an intricate brand framework. But good design solutions when executed well, will seem simple and approachable on the outside. This idea led to some of the initial references for characters, shapes and texture usage.
VISUAL DEVELOPMENT
Color & Characters
Following the moodboards, we created some explorations to land on a style that had simple shapes but contained organic textures. We started with developing an assorted set of characters which were based on simple primitive shapes and whose form language eventually informed the development of other elements in the brand film. We also wanted to keep the color palette limited to the five brand colors we had chosen to represent Supernova.
VISUAL DEVELOPMENT
Design
We explored a lot of different variants based on our design parameters and initial concept and explored ideas about what would exist at the core of the planet. We decided to base those elements on what fuels us as creatives and sometimes physical representations of things we are most passionate about adorn our workspaces and creative environments.
